PerformanceLab
Your store already has its best customers. Time to write to them.
CRM and lifecycle strategy, Klaviyo design and copywriting for DTC brands. I build the flows and campaigns that turn subscribers into buyers, and buyers into regulars.
- $15M+ in email and SMS revenue via Klaviyo
- 31 client reviews, 4.9/5 average
- 7 years on Klaviyo
- Klaviyo Partner, Product Certified
Subject lines that get opened. The first one: 57% open rate.
What I find in most Klaviyo accounts
If one of these sounds familiar, your list is earning less than it could.
The flows are still the defaults
Welcome, abandoned cart, post-purchase: switched on at launch, never touched again. Yet these are the emails that sell while you sleep.
Every campaign is a discount
After enough 20% offs, subscribers only buy on sale. A brand with something to say sells at full price too.
The emails look like everyone else’s
Default template, product photo, button. Nothing that makes people look forward to your name in their inbox.
Everyone gets everything
Without segmentation, a loyal customer and yesterday’s sign-up get the same message. Deliverability drops and unsubscribes climb.
Results measured in Klaviyo, not promises
Over $15M in revenue generated through Klaviyo for the brands I work with. Names stay confidential; the numbers come from their dashboards.
| Brand | What I did | Result |
|---|---|---|
| Premium cookwareShopify, email and SMS | Full Klaviyo management: flows, campaigns, segmentation, email and SMS. Creative campaigns, like the pan that contacts customer support. | $2.78M in Klaviyo-attributed revenue in 6 months, $1.8M of it from flows. One single campaign: 57% open rate and $87,343 in revenue. |
| Fragrance marketplaceKlaviyo launch | Five flows built from scratch: strategy, copywriting, design and build | 57% of email-driven purchases came from automations |
| Fast-growing DTC startupShopify | A CRM ecosystem that evolves with customer volume, data and orders | From 4,037 to 12,636 monthly orders: 3.1Ă— in 6 months |
Results depend on your traffic, your offer and your list. I’ll tell you honestly, from the brief, what we can aim for.
“One thing I especially appreciate as a business owner is how metric and data oriented she is.”
Your email marketing, from strategy to the Send button
One person who thinks, writes, designs and builds. Nothing gets lost between a strategist, a copywriter and a designer.
Klaviyo audit
I review your flows, campaigns, segments and deliverability, then rank every fix by its impact on revenue.
You get a written report with a prioritized action plan.
Automated flows
Welcome, browse abandonment, cart and checkout abandonment, post-purchase, win-back. Every email has a clear job in the journey.
You get flows built and tested in your account.
Campaigns and calendar
A sending rhythm built around your key moments, varied angles and A/B-tested subject lines, not just promotions.
You get a monthly calendar and campaigns ready to send.
Design and HTML templates
Figma designs that look like your brand, built in responsive HTML you can edit directly in Klaviyo.
You get templates in your Klaviyo account and the Figma files.
Segmentation and deliverability
Segments by engagement and buying behavior, list cleaning, and sending domain authentication.
You get ready-to-use segments and a healthy list.
SMS
Short, useful texts placed at the right moments in your flows, to support email without wearing customers out.
You get the messages and their sending logic in Klaviyo.
Emails your customers recognize before they read your name
Every design starts from your brand identity. Some recent work, by industry.
Click an image to open it full size.
How we work together
Everything happens in writing, at your pace. No need to block your calendar to get started.
-
You send your brief
Ten minutes to tell me about your store, your Klaviyo account and your goals.
Today -
I reply with a first read
What I see, what I suggest, the price and the timeline. You decide with no pressure.
Within 24 business hours -
I build
Strategy, copywriting, Figma design, Klaviyo build and testing on every device. You approve each stage.
2 to 3 weeks depending on scope -
We measure and improve
A/B tests, flow adjustments and a clear performance report with the next steps.
Every month
Three ways to start
Clear prices from the start. The final quote depends on the number of emails and languages, and you get it before committing to anything.
Klaviyo audit
To find out exactly where your account is losing money, and what to fix first.
Review of flows, campaigns, segments and deliverability, with a report and a prioritized action plan.
$550one-time
Choose the auditEssential flows pack
So your store sells on autopilot, every day, with emails that look like you.
Six flows: welcome, browse, cart and checkout abandonment, post-purchase, win-back. Strategy, copywriting, Figma design, HTML build, plus a free performance report 30 days after launch.
$2,700starting at
Choose the flows packMonthly retainer
To hand your email marketing to someone who truly takes care of it, every month.
Calendar, campaigns, flow optimization, segmentation and a monthly report.
$2,100starting at, per month
Choose the retainer
Maryline. Seven years on Klaviyo, $15M later.
I don’t believe retention marketing should feel like retention marketing.
So I do it differently. A frying pan that calls customer support. A jewelry brand that sends postcards from Nice. Concepts that stand out in the inbox, built on your customer data: who buys, when, and why they come back.
Strategy, copywriting, Figma design, build: it all goes through my hands. No agency, no middlemen, no message lost between three vendors. You talk to the person who writes your emails.
I work in English, French and Italian.
- Revenue generated via Klaviyo
- $15M+
- Klaviyo experience
- 7 years
- Languages
- English, French, Italian
- Certification
- Klaviyo Partner, Product Certified
What brands say
Maryline has been incredible to work with. She’s extremely talented, efficient, and consistently delivers high quality work. One thing I especially appreciate as a business owner is how metric and data oriented she is. She cares about performance, results, and making informed decisions rather than just guessing. Highly recommend working with her.
Never had such an amazing experience working with someone, we agreed to a 1 month term to see how our collab would be and she blew us away with her expertise.
She is great! I asked her to setup my Klaviyo account based on the industry standard and while we agreed on the certain flows, she went above and beyond and even created additional flows, which are critical for E-Commerce business without additional charge.
Maryline is an incredible partner to have on your side, she is extremely knowledgeable and go above and beyond to deliver very high quality work. I will recommend her to my network and will most likely work with her again.
Maryline delivered high-quality work, as always. She’s very responsive and autonomous in managing projects. This is already our fourth collaboration, and every time it’s just as positive.
We’re very happy with Maryline’s work. We don’t usually take the time to review freelancers, but Maryline deserves it, for her professionalism and perfectionism.
She knows her subject and brings ideas to the table. Quality work on the technical side, plus a real design touch, which is rare for this kind of service.
Your questions, answered
I don’t use Klaviyo yet. Can you help?
Yes. I set up the account, connect it to your store, authenticate your sending domain and migrate your contacts from your current tool (Mailchimp, Shopify Email or other).
Which platforms do you work with?
Mostly Shopify. I also work with WooCommerce and other platforms with a native Klaviyo integration.
My list is small. Is it worth it?
Yes, especially for flows. They work from your first subscribers and keep selling as your traffic grows. If a small list doesn’t justify a monthly retainer, I’ll tell you.
Who writes the copy?
I do, in English and French, in your brand’s voice. I can also write in Italian. For other languages I work with native translators.
Do I own the designs?
Yes. The templates stay in your Klaviyo account and I hand over the Figma files at the end of the project.
What access do you need?
Admin access to your Klaviyo account: you add me as a user from your settings, in two minutes. I never need your passwords.
Do we need a meeting to get started?
No. The brief is enough. I reply in writing with an analysis and a proposal, and we keep working in writing throughout the project.
Can you guarantee a specific result?
No one can honestly guarantee that, because results also depend on your traffic and your offer. We set realistic targets together at the start, and every report shows where we stand against them.
How does payment work?
50% upfront, 50% on delivery. The monthly retainer is billed at the start of each month.
Tell me about your brand
Three steps, about ten minutes. The more precise your brief, the more precise my reply.
- Written reply within 24 business hours
- A free first read of your situation
- No commitment, no mandatory meeting